Decimal, Inc. Launches www.theonline401K.com

San Francisco, CA-- October, 1999: Decimal, Inc., the online retirement company, today introduced The Online 401(k)™ retirement planning solution (see www.theonline401K.com) that was developed by Ephibian, Inc. Ephibian made Decimal’s envisioned retirement planning solution a reality. The Online 401(k)™ is designed to meet the needs of those 85 million Americans that currently do not have access to this important savings tool.

"Small businesses are a market segment that has been historically under-served when it comes to retirement planning, specifically 401(k) plans," said Christine Carolan, vice president at T. Rowe Price and Decimal’s advisory board member. "Our focus is to provide the most convenient, simple and affordable 401(k) plans for small businesses, either directly or through targeted distribution channels, that leverage the Web to offer greater savings to plan sponsors."

www.theonline401K.com is a comprehensive, fully digital online retirement solution that can be customized to meet the many needs of small businesses as well as the distribution partners that serve them. With the tool Ephibian provided, Decimal can offer plans that are unburdened by legacy systems and commission structures that traditionally have made retirement plans too expensive and unfit for small businesses.

"As a Certified Financial Planner, I was often confronted with long-standing practices in the financial industry that made retirement planning a time-intensive, laborious process as well as hidden fees that erode plan participants’ 401(k) accounts," said Chad Parks, CFP, president and chief executive officer of Decimal, Inc. "Through Decimal and The Online 401(k)™, we have built a solution that already exceeds industry expectations, by not only making the process efficient and hassle-free for both administrators and participants, but by also waiving all hidden costs and wrap fees to help participants reach their retirement goals."

For Small Businesses

www.theonline401K.com is an easy, affordable and all-inclusive plan that enables small businesses to offer a more competitive employee benefit package — one that attracts and retains top talent. www.theonline401K.com features complete online plan administration and testing, daily valuation recordkeeping, access to the best multiple fund families, fund selection assistance, 24/7 access to their accounts and plan status by employees, and a dedicated Customer Relationship Manager for both plan sponsors and plan participants. This solution offers a unique subscription-based pricing structure that does not charge an asset-based fee and allows a small business to deploy the plan to all of their employees for one all-inclusive monthly fee.

For Distribution Partners

Through its open architecture model and technology partners, www.theonlione401K.com can also be offered as an outsourced private label or co-branded solution for financial institutions, online business centers, payroll companies, certified public accountants and others who service small businesses. For its distribution partners, The Online 401(k)™ is an end-to-end solution they can quickly deploy to augment their small business offering.