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Tap the power of the Internet to provide personalized fitness programs to an international client base
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Provide capability to easily post new fitness routines to the site
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E-commerce enable the site for supplement sales
- While the company’s two founders had an abundance of expertise in conditioning and strength training, they had no expertise in Internet and e-commerce technology
Ephibian developed a customized solution that allows members to select from a variety of programs such as weight loss, bodybuilding, sport-specific, women-specific programs, etc. Members’ individualized programs are tailored based on the number of days per week they can allocate towards training, as well as their starting strength levels. A “feedback” mechanism further allows participants to tailor their workout.
We built a Web-based, database-backed authoring tool to create new exercise programs, answer e-mails, develop supplement stacks, and post them to the Web site. We integrated shopping cart technology, credit card interfaces, order entry and tracking systems and a distributor interface.
We partnered with Fitrex at its infancy to where it serviced well over 14,000 members and had a monthly membership growth rate of 125% based on word of mouth advertising alone. This attracted the attention of Asimba, the most successful online fitness web site in the nation. Asimba purchased Fitrex as a core component for several of their internal modules; including their workout engine, their personal training tool, and their nutrition model. Ephibian continued our relation by providing integration and development support to Asimba until Asimba was, in turn, purchased by Weider.
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